Our Earth. Our Amanah.
Kawthar · Part of Shared Values
One bottle.
A habit worth sharing.
Help communities understand the problem with throwaway bottles—and make refilling an everyday habit. Your organisation can contribute bottles, knowledge, skills or time.
Charitable giving. Practical reuse. Community connection.
Illustrative bottle design.
The campaign in three parts
A gift today.
A habit for tomorrow.
Shared Values is an Adam Foundation campaign inspired by Avicenna Scholars. It brings communities together around care, responsibility and cooperation.
Kawthar is its reusable bottle initiative: a practical gift, a clear reason to reuse it and a connection to the wider community.
Give something useful
A reusable bottle, shared as a gift, gives someone a practical way to start refilling and keep using it every day.
Explain the better choice
Show why disposable waste adds up, where to refill and how to keep the habit going. Help people understand the reason behind the gift.
Keep the connection going
The bottle’s QR code connects its owner with Community Exchange Hub, Adam Foundation and opportunities to take part beyond the campaign.
Why this campaign matters
“It’s just one bottle.”
But the habit adds up.
Every disposable bottle has a life before and after the drink.
The disposable habit
Used once.
The journey continues.
- 01 · MAKE
Resources go in.
Making plastic bottles uses raw materials, often oil and gas, and energy.
- 02 · REPLACE
The cycle repeats.
Take a new disposable bottle each time, and the demand continues.
- 03 · DISCARD
Waste adds up.
Every discarded bottle needs managing. Litter can reach rivers and seas.
A habit worth keeping
Keep it. Refill it. Repeat.
- 01Refill
- 02Use
- 03Bring back
Each refill that replaces a disposable bottle means one fewer bottle to throw away.
Less single-use waste
Replace a throwaway bottle with a refill.
A useful everyday gift
A bottle to keep using at home, at work or on the move.
Knowledge people can share
Explain the problem and help others choose a refill too.
Help the lesson last.
Pair the gift with a simple explanation of reuse and show people where to refill. Your organisation can help make the next step clear, practical and easy to repeat.
The benefit comes from repeated use. A suitable reusable bottle you already own works too.
Read about plastic and reuse
United Nations · Plastic production and pollution ↗
UN Environment Programme · Reuse and refill ↗
Discover the values behind Kawthar
Rooted in Islam.
Open to everyone.
A reusable bottle can start a welcoming conversation about care, gratitude and generosity. People of every faith and none are invited to explore these teachings and find common ground.
Trust
AmanahCare for what is entrusted to us.
Avoiding waste
Avoiding israfEnjoy the blessing. Avoid the waste.
A small everyday action
Take the water you need, finish it and refill when you want more.
Qur’an 7:31 ↗Gratitude
ShukrNotice the value of everyday blessings.
Mercy
RahmahExtend kindness to other living things.
A small everyday action
Think about how litter affects wildlife where you live.
Sahih al-Bukhari 2363 ↗Charity
SadaqahLet a useful act benefit others.
A small everyday action
Help care for a community garden or support suitable local planting.
Sahih al-Bukhari 2320 ↗Cooperation
Ta‘awunMake doing good a shared effort.
Everyday actions.
This is part of the campaign’s educational purpose: connect a practical gift with learning, reflection and care for the world we share. Your organisation can help bring that invitation to more people. These are campaign reflections on the linked teachings, not direct quotations.
Amanah in everyday life
Amanah.
Caring for what we’ve been entrusted with.
In Islam, Amanah means a trust—and the responsibility to honour it. Kawthar brings that principle into everyday life: caring for resources, serving others and thinking about what our choices leave behind.
What we have is a trust
“and donate from what He has entrusted you with.”
وَأَنْفِقُوا مِمَّا جَعَلَكُم مُّسْتَخْلَفِينَ فِيهِ
Honour the trust
AmanahFor Kawthar, this means looking after what we have, using resources responsibly and treating the people we serve with care.
“Indeed, Allah commands you to return trusts to their rightful owners”
إِنَّ اللَّهَ يَأْمُرُكُمْ أَن تُؤَدُّوا الْأَمَانَاتِ إِلَىٰ أَهْلِهَا
Value the blessing
Shukr · gratitudeClean water is something to appreciate. Take what you need, use it thoughtfully and look after your bottle so it lasts.
“Eat and drink, but do not waste.”
وَكُلُوا وَاشْرَبُوا وَلَا تُسْرِفُوا
Work together for good
Ta‘awun · cooperationBring your organisation’s knowledge, skills and people together to support a shared purpose.
“Cooperate with one another in goodness and righteousness”
وَتَعَاوَنُوا عَلَى الْبِرِّ وَالتَّقْوَىٰ
A practical gift.
An opportunity to learn.
The bottle opens a conversation about Islamic teachings on gratitude, generosity and responsibility. Your organisation can help that learning reach more people through community activities, useful resources and everyday examples. People of every faith and none are welcome to take part.
The everyday actions are Kawthar’s reflections on these teachings. Each quotation links to its full verse.
The first bottles are funded
10,000 is our start.
100,000 is our goal.
Adam Foundation has funded the first 10,000 bottles. Help fund the next 90,000.
Bottles funded. Distribution is tracked separately.
Your organisation’s part
Bring what you do well.
Funding is one way to help. People, skills and connections can move the campaign forward too.
Contribute towards bottles and distribution, helping the campaign move towards its 100,000-bottle goal.
Bring employees into volunteering, awareness or community activity that fits your organisation.
Where the campaign starts
A first step through established community networks.
The first distribution phase will focus on UK Masjids during Ramadan. The ambition is for the same bottles to keep being used in everyday life, well beyond the first handover.
Make a contribution
Donate a Bottle
Contribute towards reusable bottles and their distribution. Choose an amount on the dedicated donation page.
Donate a BottleFirst-phase distribution
Apply for Bottles
Represent a location eligible for this first phase? View the requirements and apply on the dedicated application page.
Apply for BottlesFrom COP31
to everyday life.
Adam Foundation plans to launch Shared Values from COP31, with Avicenna Scholars helping bring the call for collective action to UK communities.
The Kawthar bottle initiative turns that message into something practical for Ramadan 2027: a useful gift, an explanation of why reuse matters and encouragement to keep refilling.
Your organisation can help take that message further through education, communication, distribution or team involvement.
Distribution is planned to begin in January 2027. An independent Adam Foundation campaign.
Start a conversation
Become a Kawthar Partner
Tell us what your organisation can bring—funding, skills, people or reach. We’ll discuss a practical way to contribute to the campaign.
The people behind the campaign
One Foundation.
Three pillars.
Follow the people, conversations and opportunities shaping our community.
Adam Foundation
Stronger Communities. A Fairer Society.
Strengthening communities through dialogue, education and opportunity. Proudly rooted in the Muslim community, working to make a positive contribution to Britain and wider society.
Explore the Foundation ↗Community Exchange Hub
Informed voices. Meaningful dialogue. Stronger connections.
Informing and engaging Muslim communities, amplifying community voices and building understanding across faiths, society and public life.
Explore Community Exchange Hub ↗Avicenna Foundation
Developing leaders rooted in identity, guided by purpose and service.
A journey of learning, mentorship and real-world experience, helping young Muslims grow in character and capability to contribute to wider society.
Explore Avicenna Foundation ↗Adam Hub
A place to meet, collaborate and turn ideas into action.
Our free-to-use space at Millbank Tower brings people and organisations together for meetings, events and meaningful collaboration.
Discover Adam Hub ↗